Throughout my marriage, I have given a solid portion of my net worth to Target. Was this charitable giving, you ask? No—it was financial underwriting of my home’s care, maintenance, and thriving.
So, it was with great consternation that the Strachans—like many Americans—watched as Target embraced pagan sexuality and promoted the LGBTQ agenda over the last five to ten years. In response, an army of “SUV moms” and “minivan activists” boycotted the company during June’s so-called “Pride Month.” (Don’t mess with moms!)
But that’s not all Target did under the leadership of leftist CEO Brian Cornell. Per Suzanne Bowdey, Target was
- - one of the first businesses to sign onto legal briefs arguing for the redefinition of marriage,
- - one of the first to open women’s restrooms and fitting rooms to biological men, and
- - one of the first to sell chest-binders, packing underwear, and “tuck-friendly swimwear” to trans-identifying kids1
Each of these actions represented a shock to many Target shoppers and—much more importantly—a grave rejection of God’s moral truth (read Romans 1:18-32).
However, 2025 seems to herald a new day at Target. According to activist Robby Starbuck, Target is preparing to move away from backing the LGBTQ agenda. Per Starbuck’s reporting, Target is undertaking the following moves and will
- - no longer participate in the HRC’s woke Corporate Equality Index,
- - not market Pride merchandise to kids going forward,
- - no longer sponsor events that sexualize kids,
- - end their three-year DEI goals, and
- - end their Racial Equity Action and Change (REACH) initiatives in 20252
With over 400,000 employees and a market cap exceeding $60 billion, Target is a force unto itself. In past days, it used this money and influence to fund a noxious anti-truth agenda. But now, the company that made a big show of backing “Pride Month” is changing its policies. Christians should give thanks to God for this shift.
In addition, we should mark this well: “Pride”—like pride—always goes before a fall.
1. Suzanne Bowdey, “Moving Target: How American Pushed the Pioneer of Woke Retail to the Breaking Point,” The Washington Stand, January 27, 2025, https://washingtonstand.com/commentary/moving-target-how-americans-pushed-the-pioneer-of-woke-retail-to-the-breaking-point
2. Robert Starbuck (@robbystarbuck), “X” (formerly Twitter), January 24, 2025, https://x.com/robbystarbuck/status/1882880575167463695?mx=2
